Microsoft Advertising Audience Masterclass

Join our webinar and expand your knowledge of Audience Network in Microsoft Advertising!

November 26th at 1:00 PM

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About the webinar

Join our webinar and learn about the possibilities of the Audience channel in Microsoft Advertising. Our Masterclass will focus on the practical use of Audience in a way that increases the effectiveness of the entire Microsoft Advertising channel.

Why should you attend?

  • Understand how Audience campaigns works

We will show you the essence of Audience Network and how to use it. A proper understanding this format will allow you to use it effectively in specific cases.

  • New opportunities for leverage

We will present new ways of optimize Audience campaigns and recommended configuration methods for specific types of advertising accounts.

  • Practical application:

Our expert will practically show you how to use Audience format to maximize results across the entire Microsoft Advertising channel.

What will be covered?

  • Summary of ways to create Audience campaigns
  • Explanation of the role of Audience campaigns in the overall marketing funnel
  • Reach and targeting methods for Audience campaigns (with practical application)
  • Low-hanging fruit in using Audience for quick implementation
  • Walkthrough of the Audience campaign creation process
  • Walkthrough of the process of creating Feed Based campaigns in the Audience channel
  • Walkthrough of the process of generating remarketing lists
  • Best practices and common mistakes
  • New opportunities - including the LIFT - cross campaing impact study
  • The right marketing mix structure
  • Using UET tags to track conversions and results

Meet the Host

The Masterclass will be led by Michał Zieliński – Co-CEO of Agencja.com, COO of Sembot.com, CEO of Waan.co, and CEO of Destination.website. He previously led the Central European team at Criteo, introduced the price comparison site Kelkoo to the Polish market, and for the past few years, has been managing the operational and strategic direction of companies within the Sembot group. His ambition? To build the most automated MarTech organization in Europe (or maybe even the world). He’s a fan of AI, automation, and marketing life-hacks.

Don’t miss this unique opportunity to learn how to use Audience Netowork effecively.
Registration is completely free and exclusive for our Channel Partner program members.

Join us on November 26th at 1:00 PM and start creating better effectiveness using the MSA Audience Network format. We promise you'll walk away with actionable tools you can implement right away!

Sign up for a free webinar