Case Study Google Ads – Pet Accessories Store. In this case study we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020. We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.

We started working with the client in June 2020. The client (sporting goods) came to Sembot with an already launched Google Ads campaign. During the initial audit, our PPC team discovered that it contained many significant errors.

Przychód Klienta % Wskaźnik konwersji % Liczba transakcji % ROAS % Klient (branża motoryzacyjna) został partnerem firmy Sembot w październiku 2020 roku. Nie był zadowolony

Sembot started the project with the Client (Interior furnishing) in October 2020. The account audit showed, among other things, that the client’s campaigns competed against each other for the same keywords. We excluded the worst performing campaigns and focused only on the most profitable brands and products.

We started the partnership with the Client (interior furnishings branch) in mid-October 2020. Originally, there was just one campaign that covered all the products in the client’s account.
Using the Sembot’s PLA campaigns generator, our PPC team created a number of separate campaigns split by the correct product category. As a result, we were able to better control the ads and exclude categories that did not perform well enough

Liczba transakcji % Przychód Klienta % Użytkownicy % Kliki %   Klient (branża wyposażenia wnętrz) rozpoczął współpracę z firmą Sembot w połowie 2020 roku. Po